Saturday, September 17, 2011

Websites 101

If you have a small business, you need a website.  It doesn't have to be fancy or have a lot of bells and whistles.  It just has to work and be up to date.

The first step seemes to be the hardest.  You have to buy the hosting and url.  Once that's done, the rest is "easy."

Your website should have the following basic information:
  1. Business Name, and or logo.
  2. Brief decription about your business.
  3. Contact information for your business.
That's it.  If that is all you have that's enough.  But if you want to add more here are some other suggestions.
  • About your business - Why you started it, what you do for your customers, and why you do what you do.
  • Description of your products/services - What are the different services you offer to your customers.  You may "need" your help and how you are are different than other vendors.  If you have set pricing, you can also include this there.
  • Links to resources that may be helpful for people who visit your site, or other businesses you recommend. 
  • Frequently Asked Questions -  Provide a list of questions customers typically ask, and explain how you can help them.  
  • Testimonials from customers - Share letters from customers, case studies, or a simple customer list as a reference.
Start pulling this info together.  Then build the website yourself, or bring it to a web designer to bring your vision to life!

If you need help with your website, I also provide these services.  My business website is http://www.linkwizards.com/.

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